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By now, I think we all know what Uber is, what it does, and how it makes our lives easier. Bought too many groceries? Get an Uber. Too drunk? Get an Uber. Stressful day at work? Uber. Like magic—now, it’s really an expectation—any transportation woes vanish with the digital sight of a car heading your way.
Launched only seven years ago, Uber Technologies Inc. is an app-based transportation company headquartered in San Francisco, California, and operates in about 270 cities and more than 60 countries worldwide. Using the app is easy: just type in your current location, where you want to go, and hit request. From there, Uber uses its app to receive its ride requests, sending them out to drivers who transport customers to their final destination.
The emergence of on-demand rides has become a popular business venture all over the world, but it has proved difficult for companies to break away from the congested pack. At the end of 2015, Sidecar, another on-demand car service, officially stopped offering rides and deliveries.
In addition to the now-defunct Sidecar, companies like…