Strengthen Your Leadership Identity By Using Your Personal Brand

Strengthen Your Leadership Identity By Using Your Personal Brand

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Use Your Personal Brand to Strengthen Your Leadership Identity

The following excerpt is from Glenn Llopis’s book The Innovation Mentality. Buy it now from Amazon | Barnes & Noble

Understanding and strengthening your leadership identity is the first real step in embracing the innovation mentality. And that starts with the question every leader must ask and keep asking: What is my leadership identity?

This may seem like an easy question to answer, but most leaders I’ve met have trouble with it, because they have very little experience answering it. You may understand that your leadership identity defines who you influence and how you influence business evolution,…


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