Snap, the parent company of Snapchat, filed Thursday for a $3 billion initial public offering, positioning itself to be the third-largest technology debut in history, according to the financial services platform Dealogic. It intends to list itself on the New York Stock Exchange under the ticker “SNAP.”
— Dealogic (@Dealogic) February 2, 2017
While Snap didn’t offer a full picture of its offering in its initial filing — including how it will price its shares — the document does offer a lot of insight into how the company views itself — and how we should be thinking about it in the future. Below, we’ve pulled together some key tidbits from the filing.
Snap sees itself as a camera company: No, really. It’s right there in the company’s mission statement:
Snap Inc. is a camera company.
We believe that reinventing the camera represents our greatest opportunity to improve the way that people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.
Cameras, of course,…