Decades ago, Hollywood used to put previews of their coming attractions after the conclusion of their theatrical releases. The teasers earned the nickname “trailers” because they followed the feature film.
Today, trailers aren’t such an afterthought. Studios spend millions of dollars stirring up anticipation for their big-budget movies by releasing trailers that promise consumers something worth the hassle and expense of a ticket. The responsibility for taking the most dazzling 120-odd seconds from hours of footage and splicing it into a coherent—and compelling—mini-movie falls on trailer editors, who screen films months in advance in order to create previews that will build the viral buzz filmmakers look for.
To better understand the job, mental_floss spoke with several editors at three of the most highly respected firms in the business. Here’s how they get you excited about the next blockbuster.
1. YOU NEED TOP-LEVEL SECURITY CLEARANCE.
If you think studios are worried about rough cuts of their films falling into the wrong hands, you’d be correct. As some of the few pairs of eyes outside of the production to see a movie months before release, trailer houses must make sure their offices can’t be tapped by potential pirates. Ron Beck, the owner and creative director of Tiny Hero, says that only employees at Fort Knox might be able to relate to the level of security that trailer editors deal with. “There are cameras everywhere,” he says. “We have sensors that record everyone who goes in and comes out of a door.” Rough cuts of movies typically get delivered on encrypted hard drives and are edited only on hardware that’s inaccessible to an open network.