Avoid Marketing Zest, It Can Lead You Into the Fake News Morass

Avoid Marketing Zest, It Can Lead You Into the Fake News Morass

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Don’t Let Marketing Zest Lead You Into the Fake News Morass

All this talk of “fake news” has me a little crazy: fake news, gaslighting, living in a post-factual world. … Whatever we call it, we never know exactly what we’ll see when we click a link.

Marketers long have faced scrutiny for fake news — even if no one called it that. We’ve been accused of adding spin, exaggerating the truth and manipulating a story to make it sound more convincing. Some even have been accused of simply making stuff up.

Of course, it’s our job to put…


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