Social responsibility has fortunately gone from the realm of corporate communications to business operations: It can no longer be faked. The best businesses are those that have built sustainability into the core of their business models and are using their people to create passion for their mission with consumers.
AeroFarms, which grows nutritious leafy greens and herbs without sunlight, soil or pesticides, is one such company reinventing sustainability. Instead of employing traditional farming methods that require massive acreage, huge amounts of water and solar power, the company has put data to use.
The result is that it can optimize its crops’ growth in a temperature-controlled, LED-lit environment, with those crops stacked 30 feet high….