Answer this list of questions, before you start a company

Answer this list of questions, before you start a company

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Before you start a company, answer these questions

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A few months ago, a friend called me excitedly to share a startup idea. He was an investor’s dream entrepreneur: engineering undergrad with an MBA from MIT, worked at Google, and literally wrote a book on the core tech behind his startup. He launched a product, was getting a little attention, and was at an inflection point. He probably could have raised funding based on this traction and asked me, “Should I take the plunge and do this full time? I think I’m ready.”

I’ll let you know what I told him in a moment, but first, these are the questions I suggested he ask himself before leaving a cushy gig for a high-risk venture:

What is your motivation? Are you motivated by the prospect of getting rich? Are…


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