A Few Sales and Marketing Tips for Startups

A Few Sales and Marketing Tips for Startups

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9 Sales and Marketing Tips for Startups

Marketing done right can be an incredible boon for your business’s net income. Done wrong, however, it can feel like throwing money into a raging bonfire. Because small business owners have to be whatever their small business needs — all the time — it can be difficult to master all the nuances that go into sales or marketing. If you’re not a natural salesperson, it can be even more difficult. Fear not, the following nine marketing tips for startups can help you make more sales, market better and waste less money.

Related: The 5 Stages Startups Must Go Through to Make That First $1 Million

1. Sell the benefit, not a comparison.

How you market yourself is all about highlighting what makes you different. There are three major ways to do that.

  • Cost (you know how to price a product better than the competition)
  • Quality (you’re better)
  • A combination thereof (you offer the better value)

But how you sell yourself is different than how you market yourself. You can tell someone that you provide a product…


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