In the fast-paced world of digital marketing, new trends quickly overshadow proven methods of connecting and interacting with consumers. Often, users determine these trends — and it’s up to digital marketers to keep pace.
As user preferences continue to evolve, tactics that didn’t work in the past might be worth another look. Here are five examples of strategies that are gaining traction among digital marketers and the audiences they seek.
1. Mobile marketing.
Industry watchers have whispered about the transition to a wholly mobile marketplace for some time, but it’s never come totally to fruition. Through it all, desktop…