We are very grateful for all the research that has been done on social media.
To help you better understand the ever-changing social media landscape, we jumped into the latest social media research papers, hoping to discover some under-the-radar insights to help supercharge your social media marketing strategy.
In this post, I’d love to share what we discovered and bring you some insightful and surprising social media studies of 2016, sharing the key findings and actionable takeaways you can try today.
1. Facebook is more than 2 times as popular as the next most-popular social network
Seventy-nine percent of U.S. adults are on Facebook, more than twice the percentage of adults on Instagram (32 percent)
Surveying 1,520 U.S. adults above the age of 18, the researchers found that Facebook is still the most popular social media platform — and by a huge margin. The percentage of U.S. adults on Facebook (79 percent) is more than twice the percentage of adults on Instagram (32 percent), Pinterest (31 percent), LinkedIn (29 percent) or Twitter (24 percent).
It’s also interesting to note that percentage of adults on Instagram has risen significantly over the last few years (from 13 percent to 32 percent), Pinterest has also seen a similar curve with 31 percent of U.S. adults now using the platform — that’s just 1 percent less than Instagram.
The researchers also discovered that Facebook users are much more engaged than other social media platform users. Seventy-six percent…