4 Ways Brick-and-Mortar Stores Can Outsell Online Ecommerce Retailers

4 Ways Brick-and-Mortar Stores Can Outsell Online Ecommerce Retailers

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4 Ways Brick-and-Mortar Stores Can Outsell Online Retailers

For years, brick-and-mortar retailers have watched as the term “brick-and-mortar” has come to conjure images of an antiquated building, crumbling beneath the overwhelming, far-reaching digital empire of online sales. These days, it seems hardly a news cycle goes by without another major retailer announcing its plan to shut down physical locations: Sears, Barnes & Noble, JC Penney — the list goes on. Meanwhile, Amazon has grown so big that sometimes other ecommerce sites make more sales through an Amazon digital storefront than their own websites.

But despite these grim circumstances, there’s no reason for brick-and-mortar store owners to be intimated by the ecommerce giants. After all, there was…


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