Investments Brands That Could Upgrade Their Customer Service

Investments Brands That Could Upgrade Their Customer Service

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4 Investments Brands Should Make to Upgrade Their Customer Service

According to the 2014 American Express Global Customer Service Barometer, 38 percent of consumers surveyed said they believed that companies, increasingly, were failing at providing exceptional customer service.

This data indicated a significant gap that effective brands need to narrow if they expect to consistently engage their customers and build reliable brand loyalty. By utilizing new technology and innovative strategies that emphasize the prominence of the customer, organizations can position themselves as leaders in customer service and deliver the singular experiences that consumers will return for again and again.

Just how do…