3 Reasons Entrepreneurs and Startups Are Bringing Toys Back to Life

3 Reasons Entrepreneurs and Startups Are Bringing Toys Back to Life

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3 Reasons Entrepreneurs and Startups Are Bringing Toys Back to Life

Entrepreneurs and startups are always reimagining industries and changing the ways businesses operate. The industries ripest for disruption? Those that haven’t seen any significant technological or content innovation in their recent history.

With innovation tied mostly to new franchises rather than new types of toys, the toy industry is one of those industries ready for a significant upgrade. Sales have been declining in recent years due to the dominance of digital technology in everyday life. Yet the industry remains a powerhouse, with immense potential, evidenced by data from Statista, which shows that the U.S. toy market is worth $21.18 billion.

A growing movement called toys-to-life is the likely vehicle for disruption in both toys and gaming. Toys-to-life is a new genre of video games that uses physical…


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