Books can make, break or elevate a brand. For an entrepreneur, a book is the ultimate business card and a creative way to expand your voice. Most of all, publishing a book is a powerful way to share your story and expertise in a way that can change someone’s life. I can’t imagine my entrepreneurial journey without the writings of Zig Ziglar, Seth Godin and countless other wise voices.
As someone involved in the book industry for 20 years, I’ve seen plenty of successes and flops. And the ever-changing publishing landscape has created unprecedented opportunities for entrepreneurs to stand out.
Since I already know you want to publish a book — every entrepreneur does — here are seven common mistakes and how to avoid them.
1. Do it for the money.
Yes, a successful book should be cashflow positive. But there are other ways to measure ROI. Some clients measure their book’s effectiveness by the doors that open or the…